The family-owned beverage company Mahou San Miguel 100% Spanish and leader in the beer sector in our country, announces the purchase of a 51% stake in Mad Cool Eventscompany that will exploit the land where the event will be held. Mad Cool Festival (July 6, 7 and 8) and that will host other events such as the concert by Harry Styles (July 14) and the festivals Reggaeton Beach Festival (July 22 and 23) and Coca-Cola Music Experience (September 1 and 2).
The space, located in Madrid’s Villaverde district, aspires to become a benchmark in the national and international music offer, helping the capital to offer large-capacity events at any time of the year, a possibility it lacked until now. With this participation, the brewery diversifies its business, demonstrating its firm and historical commitment to Madrid, its leisure and entertainment offer and its dynamization.
The brand has always been linked to music and leisure, especially concerts and festivals, a territory around which it has created unique encounters and experiences for consumers. “With this acquisition, we contribute to reinforce our leadership and to turn Madrid into the stage to host the best and biggest musical events held in Spain.“, states Alberto Rodríguez-Toquero, Chief Executive Officer from Mahou San Miguel.
For its part, the CEO from Mad Cool Events, Rafael Cotoadds that “the entry of a strategic partner such as Mahou San Miguel fills us with enthusiasm and reinforces our confidence in this project, whose development positions Madrid as a relevant destination to host major musical events throughout the year.“.
