Pablo Alborán is back, but not as we expected. The Malaga native has shaken the networks and the music industry with his new single, “Clickbait”, a song that marks a before and after in his career. More than just a song, this release is a declaration of intentions: Pablo Alborán no longer wants to be simply “Pablo Alborán”.
With this powerful headline, the artist frees himself from the labels that have accompanied him for more than a decade and enters a new creative stage. The result is a provocative, modern and full of social criticism track that is sweeping digital platforms.
“Clickbait”: a song that breaks the mold.
In “Clickbait”, Pablo Alborán disavows his sweetened and constructed image, the one that has been fed for years by the media, fans and social networks. The lyrics are direct and sharp:
“They have no idea who I am.”
And so it proves. The song, produced by Albert Hype (Bad Bunny, Shakira), fuses pop and urban sounds with an elegant but risky production. It’s not a ballad. It’s not a romantic hit. It’s a cry for authenticity in an era dominated by superficiality.
A video clip full of symbolism
The music video, directed by Dan Barreri, is a work of art in itself. Full of provocative images, with visual references to digital culture and ephemeral fame, the piece reflects the artist’s weariness with the entertainment industry.
A dancer inspired by Strozzi’s The Personification of Fame represents the obsession with public image and the distortion of identity. Alborán appears surrounded by masks, characters and screens, as if observing himself from the outside.
This track has already become one of the most talked about releases of 2025, not only for its sound, but for the message it sends: How much of what we show in networks is real? To what extent does a public image become a prison?
International tour on the horizon
The release of “Clickbait” comes with another big announcement: Pablo Alborán returns to the stage with a world tour in 2026, starting in Chile and touring the Americas and Europe. In Spain, nine dates have already been confirmed, although the venues have yet to be announced.
Pablo Alborán: from romanticism to brutal realism
This turn is not only stylistic, but philosophical. Alborán opens a new chapter in his career, one in which he is freer, more critical and more authentic than ever.
🎧 Listen to “Clickbait” here 👉
Has Pablo Alborán stopped being Pablo Alborán?
Maybe it is. Or maybe it’s really starting to be for the first time. What is certain is that “Clickbait” is much more than a song: it’s a rupture, a provocation and a rebirth.
📲 Keep up with Pablo Alborán and more releases on LoffMusic.
