{"id":23153,"date":"2025-12-27T20:29:35","date_gmt":"2025-12-27T19:29:35","guid":{"rendered":"https:\/\/www.loffmusic.com\/amaia-montero-returns-to-la-oreja-de-van-gogh-but-her-first-video-in-rtve-is-not-convincing\/"},"modified":"2025-12-27T20:30:02","modified_gmt":"2025-12-27T19:30:02","slug":"amaia-montero-returns-to-la-oreja-de-van-gogh-but-her-first-video-in-rtve-is-not-convincing","status":"publish","type":"post","link":"https:\/\/www.loffmusic.com\/en\/amaia-montero-returns-to-la-oreja-de-van-gogh-but-her-first-video-in-rtve-is-not-convincing\/","title":{"rendered":"Amaia Montero returns to La Oreja de Van Gogh, but her first video in RTVE is not convincing"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n<p class=\"wp-block-paragraph\">The return of <strong>Amaia Montero to La Oreja de Van Gogh<\/strong> is one of the most talked about musical events of the end of 2025.<br\/>A return that has been awaited for years.<br\/>A moment full of history, nostalgia and expectations.<\/p>\n\n<p class=\"wp-block-paragraph\">However, its <strong>first promotional video on RTVE<\/strong> has generated an unexpected debate.<br\/>Not because of what it announces.<br\/>But because of the feeling it leaves.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">A historic comeback&#8230; with a cold first impression<\/h2>\n\n<p class=\"wp-block-paragraph\">RTVE released the video in anticipation of the premiere of the group&#8217;s new single, which will be presented in a special prior to the Campanadas.<br\/>The band will also begin a tour of Spain on <strong>May 9.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The chosen venue was the <strong>Miramar Palace<\/strong>, in San Sebastian.<br\/>An emblematic enclave, overlooking the bay of La Concha.<\/p>\n\n<p class=\"wp-block-paragraph\">On paper, everything fit.<br\/>In practice, many viewers felt distance.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">&#8220;It doesn&#8217;t excite, it doesn&#8217;t connect&#8221;, the analysis that has sparked the debate<\/h2>\n\n<p class=\"wp-block-paragraph\">Digital strategy specialist <strong>Anto Garcia<\/strong> summed up the reaction from part of the public with one clear phrase:<\/p>\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;It doesn&#8217;t convey, it doesn&#8217;t excite, it doesn&#8217;t connect.&#8221;<\/p>\n<\/blockquote>\n\n<p class=\"wp-block-paragraph\">According to his analysis, the video misses a key opportunity.<br\/>Instead of bringing the band closer to its fans, it creates a sense of coldness and rigidity.<\/p>\n\n<p class=\"wp-block-paragraph\">For such a symbolic return, this perception is particularly delicate.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">The problem is not Amaia, it&#8217;s the message.<\/h2>\n\n<p class=\"wp-block-paragraph\">The criticisms do not point directly to Amaia Montero as an artist.<br\/>The focus is on the <strong>story chosen for her comeback<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The video is perceived as:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>unnatural<\/li>\n\n\n\n<li>overly controlled<\/li>\n\n\n\n<li>devoid of visible emotion<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">There are even those who point out that Amaia seems uncomfortable.<br\/>Just the opposite of what many expected in this reunion.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">A sensitive context that demands care<\/h2>\n\n<p class=\"wp-block-paragraph\">The return comes after the departure of <strong>Leire Mart\u00ednez<\/strong>, a process that divided the group&#8217;s followers.<br\/>Therefore, this first public gesture had a special weight.<\/p>\n\n<p class=\"wp-block-paragraph\">Many fans were waiting:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>empathy<\/li>\n\n\n\n<li>proximity<\/li>\n\n\n\n<li>an emotional explanation<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">Instead, the message has left more questions than answers.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">New music and tour, history not yet written<\/h2>\n\n<p class=\"wp-block-paragraph\">La Oreja de Van Gogh will release new music and return to the stage in 2026.<br\/>The first single will be premiered on national television.<br\/>Attention is at its peak.<\/p>\n\n<p class=\"wp-block-paragraph\">This video does not define the new stage.<br\/>But it does set the tone for the debate.<\/p>\n\n<p class=\"wp-block-paragraph\">In an era where connection is everything, <strong>how you return matters as much as the return itself<\/strong>.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">What fans really expect<\/h2>\n\n<p class=\"wp-block-paragraph\">La Oreja de Van Gogh is part of the emotional memory of Spanish pop.<br\/>Their songs accompanied key moments for millions of people.<\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, the public is not looking for perfection.<br\/>They are looking for <strong>truth<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The music hasn&#8217;t spoken yet.<br\/>When it does, it can change everything.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h2 class=\"wp-block-heading\">A comeback that can still thrill<\/h2>\n\n<p class=\"wp-block-paragraph\">This first step has not been as expected.<br\/>But the journey has just begun.<\/p>\n\n<p class=\"wp-block-paragraph\">Amaia Montero&#8217;s return to La Oreja de Van Gogh still has room to find her voice.<br\/>A closer voice.<br\/>More human.<br\/>More recognizable.<\/p>\n\n<p class=\"wp-block-paragraph\">Because to return is also to know how to meet again the one who never left.<\/p>\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<h1 class=\"wp-block-heading\"><\/h1>\n\n<blockquote class=\"twitter-tweet\"><p lang=\"es\" dir=\"ltr\">\u2728 WORLD PREMIERE \u2728 exclusively:<br\/><br\/>On December 31 <a href=\"https:\/\/twitter.com\/laorejadevgogh?ref_src=twsrc%5Etfw\">@laorejadevgogh<\/a> will premiere on <a href=\"https:\/\/twitter.com\/La1_tve?ref_src=twsrc%5Etfw\">@la1_tve<\/a> its highly anticipated new single, with which Amaia Montero returns as vocalist to the band after 18 years.<br\/><br\/>This year, &#8220;The Queen of Pop&#8221; takes the grapes in <a href=\"https:\/\/twitter.com\/hashtag\/LaCasaDeLaM%C3%BAsica?src=hash&#038;ref_src=twsrc%5Etfw\">#LaCasaDeLaM\u00fasica<\/a>!&#8230; <a href=\"https:\/\/t.co\/bYuMVpRQ75\">pic.twitter.com\/bYuMVpRQ75<\/a><\/p>&#8211; RTVE Communication and Participation (@RTVE_Com)  <a href=\"https:\/\/twitter.com\/RTVE_Com\/status\/2003141698017276395?ref_src=twsrc%5Etfw\">December 22, 2025<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>The return of Amaia Montero to La Oreja de Van Gogh is one of the most talked about musical events of the end of 2025.A return that has been awaited for years.A moment full of history, nostalgia and expectations. However, its first promotional video on RTVE has generated an unexpected debate.Not because of what it [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":23154,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[224],"tags":[],"class_list":["post-23153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amaia Montero returns to La Oreja de Van Gogh, but her first video in RTVE is not convincing - LoffMusic<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.loffmusic.com\/en\/amaia-montero-returns-to-la-oreja-de-van-gogh-but-her-first-video-in-rtve-is-not-convincing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amaia Montero returns to La Oreja de Van Gogh, but her first video in RTVE is not convincing - LoffMusic\" \/>\n<meta property=\"og:description\" content=\"The return of Amaia Montero to La Oreja de Van Gogh is one of the most talked about musical events of the end of 2025.A return that has been awaited for years.A moment full of history, nostalgia and expectations. 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